Sketching My Ideas

After spending time looking at the iPod commercial adverts and making noted on the certain aspects of each design that I liked, I started hand-drawing my designs into a sketchpad.

I like to hand draw everything I design first, some people like to work straight onto a computer or even use a graphics pad but the most useful way I have found is by hand drawing each image first so I am able to see it real sized and make any changes I need to before putting it into software to make it more digital.

Below are 4 images I have created using a few of Apple's techniques! I have created each character to be quite plain and simple, only the gender of each character is noticeable through the designs (this is an important decision as when I came to creating an image for nurses, I found using a female worked better than using a male). The characters hair, eye, skin colour is completely un-notiebale because it doesn't relate to what I am trying to achieve. If it had, I would have chosen more detailed images.

Images Research

Before creating the images I carried out some web research to find out what types of images worked best for creating humorous stereotypes.


I came across an old Apple iPod advertisements which I found interesting (see below).

They have clearly chosen to use silhouettes of people who, although do not have distinct feature, you are still able to view them as being young adults. By the way they have modelled the images and the types of clothes you can guess they are wearing enforces the stereotype of younger people.

This has encouraged me to develop a series of images stereotyping certain degrees within the University. With the end product showcasing interesting degrees which some people may not associate under a certain subject area. I am hoping that these images along with the information will help to encourage people to enrol and also to show them a future with job opportunities featuring as a key part of the subject description.