Outdoor advertising seems to be hugely popular and growing within the UK. Although I am trying to steer clear of advertising through my information notices, it is still beneficial to me to have researched outdoor advertising to see if I would reach a target market or whether it would be better to show my ideas inside of buildings rather than outside.
Tuesday, 21 February 2012
Saturday, 18 February 2012
My Idea
Using AR along with smarter planet would really make my idea stand and hopefully give a better background and reasoning to what I am choosing to do. I liked the idea of using augmented reality to replace paper, something frequently used and wasted by people every day.
I wanted to create something that could potentially replace noticeboards and information boards. Replacing the methods currently used with paper, to free up wall space and also to reduce waste and chances of vandalism and accidental damage.
I took a walk around the University and had a look at the SU shop, outside, the glass windows were full of leaflets and notices put up by students and staff to either advertise certain vacancies of work or to make readers aware of spare rooms in houses or items that they have for sale. This type of thing is really only viewed by those with specific needs. For example, the SU shop would be great to go to look for items for sale being sold by previous students or those who need the extra cash. People know to go to certain places for certain information and it is these places that I want to target my project at.
I want to create markers on walls of buildings around the university, markers that when opened with AR software are seen on smartphones by anyone who chooses to view them and shows information about certain degrees at University. Not only will this help non-students within plymouth who use the University as a pass-through, but it will also help current students identify and buildings and will be able to show them a little insight as to what goes on within specific buildings.
Using stereotypes helps me to show more interesting degrees that fall under certain categories at University. For example, doing an arts degree is stereotyped as 'colouring in' for some people! I wanted to steer people clear of this stereotype and promote degrees some students may not have known existed.
I wanted to create something that could potentially replace noticeboards and information boards. Replacing the methods currently used with paper, to free up wall space and also to reduce waste and chances of vandalism and accidental damage.
I took a walk around the University and had a look at the SU shop, outside, the glass windows were full of leaflets and notices put up by students and staff to either advertise certain vacancies of work or to make readers aware of spare rooms in houses or items that they have for sale. This type of thing is really only viewed by those with specific needs. For example, the SU shop would be great to go to look for items for sale being sold by previous students or those who need the extra cash. People know to go to certain places for certain information and it is these places that I want to target my project at.
I want to create markers on walls of buildings around the university, markers that when opened with AR software are seen on smartphones by anyone who chooses to view them and shows information about certain degrees at University. Not only will this help non-students within plymouth who use the University as a pass-through, but it will also help current students identify and buildings and will be able to show them a little insight as to what goes on within specific buildings.
Using stereotypes helps me to show more interesting degrees that fall under certain categories at University. For example, doing an arts degree is stereotyped as 'colouring in' for some people! I wanted to steer people clear of this stereotype and promote degrees some students may not have known existed.
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