Friday, 30 December 2011

Playing around with ideas.

After thinking about what to use in my final project and how best to link it to my dissertation, I thought it would be better to start with parts of my dissertation that I could have researched independently. Parts that really interested me that I feel I could have written a dissertation on.

The topic I have decided to choose is stereotypes in advertising. I found that while researching, many adverts through television or even magazines etc have been banned by regulation companies for using stereotypes too strongly. This led me to believe that stereotypes were always seen in a negative way, or was it the way in which the stereotype is portrayed, that affects how it is perceived?

I wanted to explore it in more depth so I am setting out to create and develop an image which I will eventually turn into a survey so my research has more depth.

After the image has been created I hope to create similar versions so I have a few to use in the final project.